Celebrate 65 Years of Barbie with New Dolls, Toys

Barbie has been inspiring kids with her outfits and varying careers for 65 years now. Following last year’s record-breaking movie rollout, Barbie is already having her big moment, so why not make it bigger?

Barbie’s official birthday is March 9, and Mattel is kicking off the celebrations by debuting one-of-a-kind dolls featuring role models from around the world, including EGOT-winning actress, producer, and author Viola Davis; Canadian singer and songwriter Shania Twain; iconic actress and narrator of Barbie: The Movie Dame Helen Mirren; Australian pop star Kylie Minogue; Brazilian content creator Maira Gomez; Mexican director, producer, and screenwriter Lila Avilés; Japanese model and TV personality Nicole Fujita; and German comedian and activist Enissa Amani.

Barbie 65th Anniversary Doll | Source: Mattel

While you can’t buy the role model dolls, Mattel is launching a full collection of anniversary dolls, toys, and other merchandise to celebrate. The crown jewel of this collection is the Signature 65th Anniversary doll, whose black-and-white striped gown and horn-rimmed sunglasses are themed after Barbie’s first appearance in an iconic black-and-white bathing suit.

Of course, Barbie is best known for her various jobs and careers she has taken on to prove that women can do anything. Mattel is spotlighting some of the most iconic careers Barbie has taken on with three more anniversary dolls, including Vet Barbie, Pop Star Barbie, and Astronaut Barbie. The 2024 Fashionistas dolls take classic Barbie looks through the years and revamp them to create a modern touch. The upcoming dolls in this collection include the original Barbie from 1959, the 1977 Superstar Barbie, the 1985 Peaches ‘n’ Cream Barbie, and more.

Mattel is launching more than dolls in their 65th anniversary Barbie toy collection. The Barbie Cuutopia Plush collection features a series of Barbie dolls reimagined as adorable, round plush. If games are more kids’ speed, you can grab the UNO Canvas Barbie set, which features a collectible deck that spotlights iconic Barbie dolls and artwork. The Hot Wheels brand is also getting in on the action, launching a 65th-anniversary Corvette C8.R.

Kids and adults alike can also experience special Barbie events around the world, including Barbie: A Cultural Icon, World of Barbie, and Malibu Barbie Café in the U.S.; Barbie Dream Lounge in Mexico; Barbie: The Exhibition in the U.K.; and Barbie Bahamas Beach Vacation at Atlantis.

With so much accomplished in 65 years, Mattel has cemented the Barbie brand as one of the most expansive toy brands of all time.



BARBIE 65TH ANNIVERSARY DOLL


Celebrate Barbie’s 65th birthday with this commemorative doll! This doll comes as both a blonde and a brunette and is wearing a gown inspired by Barbie’s original black-and-white striped bathing suit!




BARBIE 65TH ANNIVERSARY FASHIONISTAS


Mattel is celebrating Barbie’s birthday by giving her some new looks! Each of the six dolls in this collection is wearing an outfit that is inspired by a classic Barbie ‘fit, including her original outfit from 1959.




BARBIE 65TH ANNIVERSARY CAREERS DOLLS

Pop Star Barbie | Source: Mattel

Vet Barbie | Source: Mattel

Astronaut Barbie | Source: Mattel

Mattel is celebrating three of Barbie’s iconic careers with this new collection of dolls! This lineup includes a vet, an astronaut, and a pop star. Each Barbie is ready for work and comes with plenty of accessories to get the job done.




BARBIE CUUTOPIA PLUSH

Barbie Cuutopia Plush | Source: Mattel

Cowboy Barbie Cuutopia Plush | Source: Mattel

Original Barbie Cuutopia Plush | Source: Mattel

President Barbie Cuutopia Plush | Source: Mattel

Barbie Cuutopia Plush | Source: Mattel

Ken Cuutopia Plush | Source: Mattel

A normal Barbie doll isn’t very snuggly, but these plush versions of Barbie and Ken are! This collection of Cuutopia plush includes tons of Barbie outfits and one Ken plush.




UNO CANVAS BARBIE


UNO is pinker than ever! This special edition of the classic game features designs and artwork featuring Barbie and some of her most iconic outfits throughout the years.



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