There is a long tradition of toymakers teaming up with retailers for toy trucks featuring corporate branding.
From large-scale metal trucks by the likes of Ertl, Nylint, and Buddy L featuring livery inspired by past retail giants like Marshall Field’s, Montgomery Ward, and Sears to 1:64-scale die-cast haulers bearing the names of Walmart, Toys “R” Us, and more, kids have been playing with toys based on where mom and dad shop for decades.
Now, Target and Hasbro have teamed up for the Transformers Generations Target Optimus Prime and Autobot Bullseye. The special edition set features Autobot leader Optimus Prime in an alt mode bearing the livery of a Target delivery truck. Always one to travel with a companion, Target’s famed mascot Bullseye is reimagined as a package that turns into an Autobot version of the iconic dog.
Preorders are open now with delivery slated for June.
Elsewhere in the Target toy department, kids and collectors can also pick up a 1:64-scale Hot Wheels Super Rigs Bullseye’s Big Rig by Mattel.
Sometimes the best toys are new spins on old favorites.
Now, how soon until we get the Amazon-Exclusive Optimus Prime Amazon Prime Delivery Truck?
TRANSFORMERS GENERATIONS TARGET OPTIMUS PRIME & AUTOBOT BULLSEYE
Get ready to roll out with the Transformers Target Optimus Prime and Autobot Bullseye action figures! Optimus Prime can convert from robot to a redesigned Target delivery truck alt mode in 30 steps. This figure features deco and details inspired by Target delivery trucks and comes with a Matrix of Leadership accessory. The included trailer…
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The post Hasbro Hits the Bullseye with Target-Exclusive Transformers Optimus Prime Delivery Truck appeared first on The Toy Book.
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