Baby lifestyle brand Munchkin has created a new parent company to preside over both Curio Home Goods and Munchkin. Why Brands will focus on creating and growing the next generation of consumer lifestyle brands. The new parent company aims to establish an expanding portfolio of innovative businesses that align with its commitment to creative product design.
“Innovation is at the core of what we do and Why exemplifies this, enabling us to construct a portfolio of interconnected, consumer-facing brands and businesses as we enter new categories,” says Steven B. Dunn, Founder and Chief Executive Officer of Why Brands.
Why strives for innovation across product categories such as baby lifestyle and home goods with purposeful products.
“Why is an evolution that confirms our purpose in innovating the next generation of groundbreaking lifestyle brands,” says Diana Barnes, Chief Brand Officer & Creative Director at Why Brands. “It gives us the freedom to expand into unexplored areas of Research & Development, forge partnerships with international thought leaders, and deepen the dedication to our longstanding corporate social responsibility efforts.”
For more information, visit whybrands.com.
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