Pudgy Penguins, the web3 intellectual property (IP), is getting its second line of toys courtesy of PMI Kids’ World.
Series 1 dropped in 2023, and offered a variety of plush and figures with digital components, like scannable codes that unlock exclusive in-game content. Series 2 will add new styles and characters from the IP to the plush and figure lines, while expanding to include a Onesie Figures line and an Advent Calendar. There will be four penguins to collect, 22 penguins in the Igloo Pack product line, six clip-on plush, and four plush buddies.
“Pudgy Penguins have truly taken on a life of their own, and it’s been incredible to see them come to life through our partnership with PMI Kids’ World,” says CEO of Pudgy Penguins Luca Netz. “Seeing the fandom grow through a tangible Pudgy Penguins experience has shown the power the Huddle has online and offline.”
PMI Kids’ World COO Omer Dekel adds, “The Huddle has created such positivity, and the Series 2 collection is a testament to the joy and charm these adorable companions bring. Each waddle tells a story that warms the heart of every collector.”
Series 2 will hit Walmart shelves in February and Target in March. For the latest updates, visit the PMI Kids’ World website.
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