The World of Toys Pavilion has returned to the Hong Kong Toys & Games Fair following successful showings at last year’s Toy Fair and Tokyo Toy Show.
Spielwarenmesse eG, known for the Spielwarenmesse trade show, presented its World of Toys Pavilion at the Hong Kong Toys & Games Fair following a three-year absence. The Pavilion hosted eight exhibitors from six countries, highlighting product offerings at the joint booth during the fair from Jan. 8-11.
Spielwarenmesse eG also offered its exhibitors marketing services, on-site support, and a ready-built stand. The Hong Kong Toys & Games Fair provided opportunities to connect with the larger Asia-Pacific market. “We were able to meet up with many business partners, as well as get to know some new ones,” says Christophe Magnus, International Key Account Manager at Smart Toys & Games. “Taking part in the World of Toys Pavilion was the right choice for us.”
The joint stand from Spielwarenmesse eG has a fantastic position and provides simple and professional access to the fair for any company wishing to exhibit here.
— Robert Mann, International Sales Manager for Orchard Toys
The pavilion was positioned well for the overall fair, located at the front of Hall 1 in the Hong Kong Convention and Exhibition Center. “Through our World of Toys program at the Hong Kong Toys & Games Fair, we offer the perfect launchpad for the Asia-Pacific market,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. “We give companies a straightforward opportunity to make their first contacts there or to build on existing business relationships and look forward to continuing this work in the coming year.”
Spielwarenmesse eG continues to offer opportunities to both industry leaders and newcomers across a variety of markets, through its own shows and joint pavilions at other trade shows. This year’s Spielwarenmesse will run from Jan. 30 – Feb. 3. The Toy Book will be in attendance. Contact Adventure Media & Events’ Vice President & Group Publisher Jackie Breyer (jackie@toybook.com) or Executive Director of Sales & Marketing James Devin (jd@toybook.com) to book an appointment in Nuremberg.
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